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Social Network Ads: LinkedIn Falls Behind Twitter; Facebook Biggest Of All

Jan 31, 2012 12:33 PM

It remains to be seen whether all social networks can be profitable on advertising alone—and crucially what formats will work best alongside people’s communications with each other—but for now we are at least seeing some big growth in the space.

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Posted In: Advertising, Features, Tweets, Search, Companies, Facebook, LinkedIn, Twitter, Yahoo, emarketer, linkedin, twitter

Farewell, Yahoo Apps, We Hardly Knew Ye: Deals, News Plus Eight Others Gone

Jan 30, 2012 6:20 AM

Looks like new CEO Scott Thompson is wasting little time starting to get Yahoo’s house in order: just a few weeks into the new CEO’s tenure, the internet company is pulling support for 10 of its less-popular mobile apps.

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Posted In: Apps, Entertainment, Movies, Sports, Media & Publishing, TV, Mobile, Search, Companies, Apple, iPad, iPhone, Google, Android, Groupon, Portals, RIM, BlackBerry, Twitter, Yahoo

Industry Moves
Industry Moves: ESPN; Yahoo; Wikia; AdoTube

Jan 26, 2012 5:28 PM

—ESPN: The sports network is seeing a reorg: John Kosner has been promoted to EVP, digital and print media, from SVP and GM of the divisions. Marie Donoghue has been promoted to SVP, global strategy, from SVP, business affairs and business development. Meanwhile, longtime leaders John Wildhack and Norby Williamson…

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Posted In: Advertising, E-Commerce, Travel, Entertainment, Games, Sports, Industry Moves, Industry Moves Roundup, Marketing, Companies, Disney, ESPN, Yahoo

Bleacher Report To Hire More Real Writers To Lead Amateur Army

Jan 26, 2012 10:25 AM

Bleacher Report is using part of the $22 million cash infusion it received last summer to hire twenty bona fide writers. The move will likely improve the quality of the popular site which now relies almost exclusively on rabid fans to churn out buckets of barstool-style sports chatter.

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Posted In: Advertising, Jobs & Layoffs, Media & Publishing, Companies, Yahoo, bleacher report

2012 Mobile Ad Spend Revised Up To $2.6 Billion, Google Fueling The Machine

Jan 25, 2012 1:00 PM

A big endorsement today for mobile advertising from eMarketer: their analysts today said they were revising up their forecasts for U.S. mobile ad spend to $2.61 billion, from their previous estimates of $1.8 billion. Why the rise? Google’s “exceptional” mobile advertising performance in mobile search advertising, and more reliable market…

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Posted In: Advertising, Marketing, Mobile, Money, M&A & Venture Capital, Venture Capital, Research & Metrics, Research, Search, Companies, Apple, iAd, Google, Yahoo, millenial media, millennial media

Yahoo In Context: It’s Declining While The Online Ad Market Keeps Growing

Jan 24, 2012 7:29 PM

Yahoo’s CEO Scott Thompson earlier today gave frank—and, the hopeful might say, encouraging—run down of the task ahead to turn around Yahoo (NSDQ: YHOO), an internet portal that was once on top of its game but has lately seem some serious decline. Some numbers provided today by eMarketer spell out…

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Posted In: Advertising, Search, Companies, Facebook, Google, Yahoo, emarketer, scott thompson

Earnings
Yahoo: Revenues Slightly Down, Investors Await Words Of Wisdom From New CEO

Jan 24, 2012 4:20 PM

In its first earnings announcement since recently appointing Scott Thompson as its new CEO and the seeing off founder Jerry Yang, Yahoo (NSDQ: YHOO) today reported Q4 revenues of $1.169 billion, down three percent on the same quarter last year.

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Posted In: Advertising, Money, Earnings, Search, Companies, AOL, Apple, Google, Microsoft, Yahoo

Industry Moves
David Kenny Replacing Mike Kelly As CEO Of The Weather Channel Companies

Jan 24, 2012 8:45 AM

In a surprise move, The Weather Channel Companies is swapping out CEOs. David Kenny is replacing Mike Kelly as CEO effective immediately; the Akamai-Digitas vet also will be chairman of the company owned by a consortium of Bain Capital, The Blackstone Group, and NBC (NSDQ: CMCSA) Universal.

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Posted In: Advertising, Apps, Industry Moves, Marketing, Media & Publishing, TV, Cable & Telecom, Mobile, Companies, AOL, NBC Universal, NBC, Publicis, Yahoo, david kenny, mike kelly, the weather channel, the weather company, twcc

Yahoo: The Rise And Fall Of An Internet Pioneer

Jan 20, 2012 12:52 PM

When Jerry Yang‘s family moved from Taipei to San José, the billionaire Yahoo founder was just 10 years old. Fatherless by the time he was two, Yang has said he knew one word of English: “Shoe”.

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Posted In: Companies, Yahoo, jerry yang

Forget SOPA: Hollywood And Silicon Valley Make Up At Sundance

Jan 19, 2012 5:26 PM

The legislative battle over SOPA highlights the cultural rift between Hollywood and Silicon Valley but one place where the two tribes seem to be playing quite nicely is in realm of independent film. That collaboration is on full display this week with the opening of the Sundance Film Festival.

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Posted In: Media & Publishing, TV, VOD, Social Media, Video, Companies, Apple, iTunes, Google, Hulu, Netflix, Yahoo

Industry Moves
Industry Moves: HookLogic; SwoopThat; ABCi; Digitas; Yahoo

Jan 18, 2012 2:18 PM

—HookLogic: Jeff Griffin joins in the new position of president of retail. Most recently, he co-founded Interpublic Group’s Shopper Science. Prior to that, Griffin was SVP of Premier Retail Networks (PRN). —SwoopThat.com: Book publishing vet Dan Farley is joining the San Diego-based college textbook price comparison startup as EVP, business…

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Posted In: Advertising, Industry Moves, Industry Moves Roundup, Marketing, Companies, Yahoo, Countries, Latin America

Industry Moves
Jerry Yang Has Left the Building; Resigns From Yahoo, Alibaba Boards

Jan 17, 2012 4:53 PM

Investors won’t have Jerry Yang to blame anymore. In a stunning move announced after the markets closed, the Yahoo (NSDQ: YHOO) co-founder resigned from the company’s board of directors and from all other positions—effective immediately. Just as quickly, Yahoo’s stock jumped in after-hours trading.

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Posted In: Industry Moves, Companies, Yahoo, jerry yang, scott thompson

ComScore Video Rankings: YouTube Usage Spiked 72 Percent Over 2010

Jan 17, 2012 4:39 PM

As it seeks to launch nearly 100 new channels featuring professionally produced video, YouTube (NSDQ: GOOG) has a key advantage over original video competitiors like Hulu and Yahoo: millions more viewers can see its promos.

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Posted In: Media & Publishing, TV, Research & Metrics, Metrics, Social Media, Video, Companies, Google, YouTube, Hulu, Yahoo, vevo

YouTube’s Lineup Gets A Boost From Two New Entertainment Channels

Jan 17, 2012 4:59 AM

YouTube’s ambitious—and expensive—original programming push got a little more steam this week with the Monday launch of new Hollywood-centric entertainment channels from Young Hollywood and a Penske Media-Ion TV partnership.

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Posted In: Media & Publishing, TV, Social Media, Video, Companies, Google, YouTube, Hulu, Yahoo

Interactive TV Advertising: Not Huge Now, Will This Be The Year It Grows?

Jan 16, 2012 10:22 AM

Last week’s CES event brought a clutch of announcements around interactive TV services—specifically around more content getting pushed to devices. That points to growing attention to the medium: will advertising follow?

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Posted In: Advertising, Media & Publishing, TV, Broadcast, IPTV, VOD, Research & Metrics, Research, Events, CES, Companies, Apple, iPad, iPhone, Google, Android, Samsung, Sony, Yahoo, Countries, Europe, UK, gracenote, ooyala

Can Facebook Control 5 Percent Of Online Advertising By End Of 2012?

Jan 13, 2012 6:47 PM

While many of the top Internet companies faced a volatile ad market in the fourth quarter of last year, Facebook saw its share of the overall online advertising market increase to 2.7 percent during the period. In fact, by the time 2012 is over, the social network could control up…

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Posted In: Advertising, Gadgets, Tablets, Marketing, Mobile, Research & Metrics, Research, Search, Companies, Facebook, Google, Microsoft, Bing, Yahoo

What The Burst Of Hollywood A-Listers Will Mean For Online Video

Jan 11, 2012 3:13 PM

Tom Hanks. Louis C.K. Lisa Kudrow. Kevin Spacey. David Fincher. Bill Maher. Jennifer Lopez. Judy Greer. Steven Van Zandt. Morgan Spurlock. Ed Begley, Jr. Heidi Klum. What do these Hollywood A-Listers (or near A-Listers) and other stars all have in common? They’re all involved in original online video projects which…

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Posted In: Entertainment, Movies, Media & Publishing, TV, Broadcast, Technologies / Formats, Broadband, Companies, Google, YouTube, Yahoo

Study: Search-Ad Clicks On Mobile Devices Are Growing Faster Than On PCs

Jan 11, 2012 10:00 AM

In the world of search advertising, mobile phones and tablets continue to outpace performance of search ads on PCs, although they still represent only a fraction of impressions and investment, according to a new report.

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Posted In: Advertising, Gadgets, Tablets, Mobile, Research & Metrics, Metrics, Search, Companies, Facebook, Google, Microsoft, Bing, Portals, Yahoo, marin software, mobile advertising

Will Groupon’s Deal With Deutsche Telekom Be A Winning Template For Growth?

Jan 10, 2012 8:03 AM

Today we know a bit more about how Groupon (NSDQ: GRPN) plans to extend its business opportunities in the years ahead: mobile services will be playing a key role, and so, it seems, will carriers.

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Posted In: Advertising, Daily Deals, Local, Apps, Marketing, Mobile, Companies, Groupon, O2, T-Mobile, Yahoo, Countries, Europe, UK, Ireland, Germany, deutsche telekom

Can Tom Hanks Really Deliver The ‘Comic-Con Crowd’ For Yahoo?

Jan 9, 2012 5:49 PM

Looking to ramp up star power for a push into original video content, Yahoo (NSDQ: YHOO) formally announced Monday that it’s teaming with actor-producer Tom Hanks and Indian entertainment conglomerate Reliance to produce a short-form digital animated series, Electric City.

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Posted In: Entertainment, Movies, Media & Publishing, TV, VOD, Companies, Yahoo, tom hanks

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